Supreme NYC, les enfants terribles since 1994, stepped in with their first offerings for 2013 earlier today, unveiling their soon-to-be-released Spring Summer collection and lookbook. The latter stars LA delinquent and SUPLA head Tino Razo modelling some of the highlights from the collection.
The season follows the typical format of Supreme, with popular elements from previous seasons being worked into new pieces and designs while a few spanners thrown in guarantee that the season is anything but predictable. In these hectic times of ︻╦╤─ ƱZ ─╤╦︻, Trinidad Jame$ and A$AP Rocky, our world is truly awash in gold, diamonds and non-specific Trill. It only makes sense that the Box Logo design of choice for this Season should be the classic Bling Logo.
The season makes heavy use of patterns with many pieces plastered in motifs such as JFK, guns, camouflage, crosses and checkerboards. Shirting has been kept clean and restrained for the most part – pieces like the ‘Oval Dot Shirt‘ and ‘Split Shirt‘ are sure to be popular with the older customer – but pieces like the ‘Leopard Shirt‘ and ‘JFK Shirt‘ also demonstrate how effectively Supreme can create pieces to appeal to all types of consumer.
Technical elements such as taped-seam outerwear, water-resistant shells and quilted jackets ensure that you’ll be prepared for whatever weather gets thrown at you this Summer, but overall its a typical S/S release, full of lightweight garments and easy-to-wear items.
Supreme have yet to announce their upcoming seasonal collaborations, but we get a taste of things to come with a look at the third Schott collaboration, some neat designs by Mark Gonzalez and a cheeky collaboration with Spitfire on a set of wheels. It’s highly likely we’ll see a collaboration with The North Face on a lightweight Summer jacket, as well as a Vans collab or two as well. On top of that, the rumour mill is already kicking up dust about a Nike SB collaboration, so keep your ears to the ground for that.
Aesthetically, it feels as though the brand has worked harder to cater directly to their younger consumer in recent years – something that has, in my opinion, detracted somewhat from that ‘laidback but wearable’ element that makes Supreme so popular amongst older skaters – and this season is no exception in many cases, but there now seems to be a clear distinction between these two groups present in a lot of the pieces. Pieces like the Schott collaborations, ‘Cruise Shirt‘ and ‘Military Peacoat‘ present classic designs for a contemporary consumer, while the ‘Cadet Varsity Jacket‘ and ‘Garage Jacket‘ fall much easier into the ‘streetwear’ category.
Along with all the clothing releases, Supreme has come correct with a usual array of ‘oddball’ accessories. My favourites include the ‘Praying Hands‘ Salt & Pepper shakers, pint glass, ‘Bullet‘ bottle opener and ‘Bling Logo‘ Mini Towel.
The Supreme Spring/Summer collection will be available at Supreme NY, LA and London stores on February 21st, February 23rd for Japan. The online shop will re-open on February 28th to all US and Canadian customers. If you don’t know how Supreme releases work, I won’t be the one to explain it. Have fun.