Keeping it hot in the capital, Grind London returns for late Summer with another trademark dose of Sunny Side Up. A few months of sunshine and blue skies has been the ideal backdrop to what was a busy Summer for the brand, and with Carnival behind us and a few weeks left before the temperature starts slumping again, Barny and Youssef have returned with a chilled collection entitled, ‘Jah Bless’.
Inspired by the rich history of dub reggae and its strong influence on the culture of their own city, the new collection consists of a mixture of graphic t-shirts, constructed shirting and headwear. Simple graphics capture the irie vibes effectively with an unimposing mixture of dancehall positivity and a charming simplicity that is present throughout the brand’s work.
Shirting is in the same vein as previous productions by the brand, utilising a healthy mix of Japanese-sourced denims and cottons. In contrast to Summer’s fruity array of floral prints, this release makes use of several striped fabrics, several of which look really on point, particularly the green & beige micro-stripe. Grind’s wide, relaxed cut is visible in the photos, complimenting Grind’s personality and helping the shirting to remain informal and accessible.
Continuing on from last season’s leaf-patterned Chore Jacket, a new iteration has been produced in a stripe Japanese Denim. With two front pockets and wooden buttons, the tasty colour palette turns an otherwise minimal garment into a real statement piece for any outfit.
A bucket hat has also been produced, following releases by the likes of Palace, Too Much and Goodhood – Brits have been on a real nostalgic tip for Kappa-era street styles lately. Grind have gone with a slick black colourway with a white embroidered script logo and it’s looking sharp. There are also promises of two new colourways of Grind-branded beanies, so keep an eye out.
As mentioned in the beginning, the past year has been busy as hell for Grind, so it’s good to see the releases getting more frequent and expansive. Shirting, particularly, has been an area that the brand has made its own with sensible fabric choices and a tasteful overall selection.
Furthermore, the guys at Grind know about the cultures they celebrate and keep their shit clean and polished. Graphic designs like ‘Unity Sound’ and ‘Born Local Roots Global’ demonstrate a self-awareness in the crafting of their own identity, and you really do get that optimistic, sunny atmosphere when you look at their stuff – Clarks pon de feet cah dey look so neat as well. Real recognise real and all that, it’s on point and legit.
The Grind London ‘Jah Bless’ collection will be available from the Grind online store as well as selected stockists from the 2nd of September. However, starting tomorrow and continuing over the weekend, the brand will be running a pop-up store at Foot Patrol London with the help of the guys at Breaks Magazine. For many Londoners this is a great chance to see the Grind pieces up close and get a better feel for what the brand’s all about. It’s sunny. It’s a weekend. You’d be foolish not to. Enjoy.