anon* Store Launch Event

Following on from their announcement last week that they would be opening their first ever own-name retail location, the team over at a number of names* held a launch event at their new Upper James Street location last night to make the whole thing official.

28May anon Store 10a

Friends of the team were invited down to take a look at the store, check out the selection on offer and drink bottles of corona whilst loitering in the street and generally fucking up late night delivery drivers’ operations. Shout out to the poor guy dropping off cages of wholesale toiletries and cleaning products to the café down the road whilst trying to navigate around a load of drunk steez lords in various caps, gradually edging closer and closer to the white Audi whose paintwork he definitely wasn’t being paid to fuck up. Behold, kings among us as we live and breathe, as we live and breathe.

28May anon Store 13a

The store itself is looking as clean as you’d expect, with a real nice selection of stuff available from the get go. Personal highlights include the solid range of FPAR goods and full range of anon* merch including a patch-embroidered rugby top and a new collaborative fitted cap with Seattle-based traditional sportswear pioneers Ebbets Field Flannels. anon* has definitely come correct with a store that’s distinctly “them” and an offering that brings something a little different to the area, and with more developments promised over the coming weeks the story is far from over yet.

28May anon Store 5a

Enjoy the images, marvel at my boundary-pushing photographic technique, don’t watch the Audi and make sure you hit up 4 Upper James Street in Soho soon to get the full experience. Safe safe.

28May anon Store 11a 28May anon Store 8a 28May anon Store 7a 28May anon Store 14a 28May anon Store 15a 28May anon Store 3a 28May anon Storea 28May anon Store 2a 28May anon Store 12a

28May anon Store 1a

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