With London Design Festival hitting the city between the 19th and 27th of September, many of the capital’s big visual hitters are stepping out to offer their take on the subject. The Goodhood Store has come out swinging with the announcement of an exhibition exploring a subject close to the heart of their original roots; graphic t-shirts.
Offering their own tailored perspective on the power of the graphic tee, Goodhood’s TSHIRTNOW/TSHIRTTHEN exhibition will take a dual approach to the subject of screenprinting.
The first installment, TSHIRTNOW, sees the team working closely with some of their favourite contemporary designers to create an incredibly strong t-shirt capsule collection. Personal highlights include offerings from international psychedelic-punk collective Braindead, Australian style pioneers Doomsday, London’s very own Peach Fuzz and one half of Superimpose Studio / East London’s very own Hunter S Thompson, Toby Evans. All of the designs featured will be available to purchase from an in-store T-shirt Bar, so if you’re the souvenir type then consider this your stick of rock and/or novelty fridge magnet.
The concurrent TSHIRTTHEN exhibition will then offer a retrospective of vintage t-shirts from some of streetwear’s most infamous and influential names. Curated from the personal collections of the store’s friends and family, expect everything from streetwear OGs Fuct, SSUR, GOODENOUGH and SILAS to London legends such as Gimmefive, Gasface and the legendary defunct store Bond International. And, yes—box logos.
I’ve written extensively about my feelings on graphic t-shirts in the past—particularly their importance in communicating a vital component of street culture and creativity. With their own special mixture of punk, design and DIY ethos in their philosophy, it makes a lot of sense for Goodhood to be the ones hosting this exhibition. They’ve got the personal insight into the subject to do it justice, and the depth of both sides of the exhibition demonstrates how firm a grasp they have on the subject matter.
There’s something very transformative about the graphic t-shirt; taking a uniform blank garment and turning it into something entirely unique by placing something upon it. A t-shirt is just a t-shirt, sure, but it’s also a platform and a framework upon which ideas and creativity can be applied in a way that no other item of clothing really achieves. No matter how many graphics your Raf Simons trench has.
TSHIRTNOW/TSHIRTTHEN runs from 19th-27th of September at The Goodhood Store, Curtain Road. A launch event will be held this Thursday evening from 6:30pm for all the usual movers, shakers, lovers, haters and everything in between. Keep an eye on the Instagram for more information about that when it comes. Safe.