Tag Archives: 2017

Unboxing Videos are Pointless. Stop Doing Them.

I’ve said it before, I’ll say it in the future and I’ll say it right now; the Internet is great. So great, that it basically moves faster than anybody knows what to do with it. Though the people creating the … Continue reading

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Mastermind Japan or: How I Learned to Stop Caring and Soil the Legacy

There have always been certain brands which carry a certain air of superiority. Often it’s the ones that you haven’t yet had the opportunity to experience in person. A bit like that story about John Peel never meeting the bands … Continue reading

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In 2017, Supreme is the Adam Sandler of Streetwear

I think about Adam Sandler a lot. Not necessarily out of choice. A few years back I stumbled across a podcast by two Kiwi comedians, Tim Batt & Guy Montgomery, called ‘The Worst Idea of All Time’, in which they … Continue reading

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