Tag Archives: chanel

Mastermind Japan or: How I Learned to Stop Caring and Soil the Legacy

There have always been certain brands which carry a certain air of superiority. Often it’s the ones that you haven’t yet had the opportunity to experience in person. A bit like that story about John Peel never meeting the bands … Continue reading

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We’re Everywhere – Contemporary Branding & the Symbolic Life

As counter-intuitive as it might initially sound, fashion and branding have a conflicted relationship. The pushing and shoving of fashion’s artistry and the accounting department’s balance sheets has cultivated intriguing approaches to the capitalist dilemma with regards to how one … Continue reading

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